GOLF COURSE WEB SITES
I am told by Internet marketing experts (I have a close personal relationship with a web site expert) that web sites today need to be designed to get to business - the sale - as quickly as possible. Too much 'razzle-dazzle' slows down load time, which is the cardinal sin of the web sites these days. Slow loading web sites lose impact!
A web site needs to be somewhat the way a newspaper news story reads: It answers the 5-W's in the first paragraph. Who What, Where, When, Why. Then the story follows. I believe the first glimpse of a golf course web site should answer 'What, Where' first - with address and phone number clearly visible at the top of the page (because that's where your eyes look first).
Read my article at the Golfmak web site: http://golfenomics.bizland.com/golfcoursewebsitemistakes.html.
I know I am adamant that golf courses need to broadcast advertise as well as networking, but a web site is a first impression for many new customers. Fast loading, easy navigation, and easy and fast to make a purchase should be the goal of your web site today.
Mike
Hello from Mike Kahn: I'm all about the golf business and the game. As my distance off the tee shrinks, apparently participation in golf is also shrinking. I've seen it all and done it all in the golf business, yet I've been a recreational player 99% of the time. The 1% was when I was a Canadian PGA member in the early 60's. As I blog along, probably mostly talking to myself, my comments might be picked up by a blind squirrel - and maybe even post a reply.
No comments:
Post a Comment