Friday, December 7, 2012

NEW PRODUCT - SHOWS YOUR LOYAL PLAYERS YOU CARE

Golfers everywhere,

Next time you step up to the first tee look for the Tee-Stretch and take a very quick and simple stretch warmup. You'll take a relaxing 'hang' that will prepare you for that first drive down the fairway.

Designed by people who have been creating this type of apparatus for many years, Tee-Stretch will become a must for every golfer before teeing off.

Have a look at it here: http://www.tee-stretch.com.

Tell your club you want one at the first tee at your course. And, by the way: They can actually make a few bucks a year by agreeing to the classy advertisments you see on the web site.

If you are a board member, golf course owner, municipally owned golf course, write me at: mike@golfmak.com. I will see that aTee-Stretch is installed at your club.

Play better golf by being prepared for your first drive.

Mike

Wednesday, December 5, 2012

AGILITY. DOES YOUR GOLF CLUB HAVE IT?

Hi everyone.

Sorry that I've been lax in this department. I have so much to say I don't know where to start. However, I have a question for golf course owners, board members and management companies: Are you agile enough to adjust to your environment? Can you shift gears quickly?

I believe the golf world is moving at light speed. The Internet, direct communication with customers via cel phones along with the current highly competitive business environment, I believe, requires up-to-the-minute decisions.

We all know (now) that there is a finite number of golf players out there and they cannot be two places at once. As a business person you want the customer in your store - not the competitor's store. You need to do what you have to do to win that customer, which means continued communication with the customer base with reminders, enticements, and loyalty rewards.

I've been at it for over 50-years. I never sat back and watched the customers roll in. I never let up. My marketing budget was always up to ten times what golf courses normally spend to keep the name out there. That's why I was able to boost revenues at the Ravines in Jacksonville in my short stint there (the folks that followed reversed all I had accomplished). I was able to manage Oak Ford Golf Club in Sarasota from less than 50,000 rounds to over 80,000 in a couple of seasons - successful in rescuing the business from bankruptcy.

As an associate with the Brookwoods Country Club, Ontario, New York, under management by PGA Professional, Bill McIntosh, the 2012 season was the best in almost a generation. Rounds up, golf revenues up, clubhouse activities up. McIntosh is a promoter like me. And, man! The Rochester area of upper New York is a very competitive golf neighborhood.

I'm always available for a complimentary consultation for any course owner, general manager, board member, even bankers to discuss a golf club;s current situation.

Remember my web site: www.golfmak.com.

I would enjoy your comments.

Mike